A Gamified Model for the Building Site: A Solution to Motivate Construction Wokers in Pandemic Time

Abstract

This article aims to present the first results of a study that investigates how construction companies can use gamification to help workers assume appropriate behaviors and motivate construction teams to achieve their production goals. It is an exploratory, empirical, qualitative research, for which the methodological approach is Design Science Research. A closed questionnaire was carried out to construction workers to understand the context of the workplace. This tool aims to investigate motivational aspects, and another questionnaire, with engineers, aims to identify which production problems to address in a proposal for a gamified model. The results show that most workers have a need to be recognized and that the proposed solution can contribute to the continuous improvement of the work environment. The article presents possibilities of using gamification in the construction environment to help workers in the prevention against COVID-19.